For UK independent car dealers
Sell more cars.Make more profit.
One extra deal covers an entire year of Wynback. Wynback emails each past customer at the moments they're most likely to change car, from 12 to 60 months after they bought, and puts their replies in your inbox.
Saves up to 19 hours of manual chasing a month — for under 10 minutes of your time.
- Free setup, done for you
- Starts from a CSV
- Cancel anytime
From James at Whitfield Motors to Emma Clarke
Checking in — how's the 3 Series?
Hi Emma,
It's been three years since you drove away in your BMW 3 Series, so I wanted to see how you're getting on with it.
Three years is when a lot of owners start thinking about what's next, so I wanted you to hear from us first. No rush at all.
“Thanks for checking in — it's still going strong. We've only just started talking about what's next though, so you've timed it well.”
How many cars do you sell a month?
120 of your past customers hit a buying milestone every month.
That's 1,440 a year. Who's emailing them?
Six milestones from 12 to 60 months after purchase, once you have five years of sales history.
The problem
You know you should be in touch when past customers are ready to change car. You don't have two days a month to do it consistently.
- 01
The list never gets worked nobody has two spare days to go through it.
- 02
Milestones pass unseen the finance ends and the life change happens without you.
- 03
Every marketplace lead costs more and they're comparing you with every dealer nearby.
- 04
Happy customers buy elsewhere because nobody got in touch when they were ready.
Two days a month, every month — and that's only if you never miss one. Wynback does the lot in under 10 minutes.
Wynback tracks every customer's ownership milestones, then uses AI to write each one a personal email.
Six milestones, from 12 to 60 months after they bought — checked automatically every month, across your whole customer list.
Why they move at each one
Check-in — the new-car shine has worn off and they've started noticing what else is out there.
Life changes — a new job, a baby or a move, and the car they bought stops fitting the life they've got.
2-year deal ends — the agreement is up, and part-exchange looks easier than another payment.
PCP ends — the balloon payment lands. They settle it or hand the car back, and either way they're buying again.
4-year deal ends — the warranty is gone, repair bills start to loom and a newer car looks cheaper to run.
Ready for newer — five years of servicing and tax are climbing, while the car still trades well enough to put towards something newer.
Why they move at each one
- 12months
Check-in
The new-car shine has worn off and they've started noticing what else is out there.
- 18months
Life changes
A new job, a baby or a move, and the car they bought stops fitting the life they've got.
- 24months
2-year deal ends
The agreement is up, and part-exchange looks easier than another payment.
- 36months
PCP endsBiggest moment
The balloon payment lands. They settle it or hand the car back, and either way they're buying again.
- 48months
4-year deal ends
The warranty is gone, repair bills start to loom and a newer car looks cheaper to run.
- 60months
Ready for newer
Five years of servicing and tax are climbing, while the car still trades well enough to put towards something newer.
Emails designed to start conversations — and replies from customers ready to change or sell their car.
No templates, no mail merge, no "Dear Valued Customer". Every email is written for one customer: the car they bought, how long they've had it and where they are in ownership. No two customers get the same email.
Pick an example customer to see the emails and the replies they bring back
Three years with the 3 Series
ExampleHi Emma,
Hard to believe it's three years since you collected your 3 Series M Sport. I hope it's still putting a smile on your face.
Three years is when a lot of owners start thinking about what's next, so I wanted you to hear from us first.
No rush at all.
James, Whitfield Motors
Thanks for checking in — it's still going strong.
We've only just started talking about what's next though, so you've timed it well.
These are examples. Your emails are written fresh from each customer's own record, signed by you, and wait for your approval before anything sends. If a customer replies, the rest of their sequence stops straight away.
Set up once. A fresh list of prospects every month.
Wynback does the setup. After that, your part takes under 10 minutes a month.
Wynback finds your customers in your existing sales data
Everyone who's bought from you is already in your records. A simple export from your DMS or spreadsheet is all it needs: name, email, car and sale date. Setup is done for you.
Emma Clarke
BMW 3 Series
Ben Hughes
Ford Kuga
Grace Lloyd
Vauxhall Corsa
Your prospect list builds itself
Wynback finds every customer hitting a milestone and lists them by how long they've owned the car. You get a notification when it's ready.
Emma Clarke
BMW 3 Series · 36 months
Ben Hughes
Ford Kuga · 12 months
Grace Lloyd
Vauxhall Corsa · 60 months
Approve the emails. Take the calls.
Three short emails per customer, written about their exact car and signed by you. Read them, tweak anything, approve. Replies land in your inbox.
To Emma Clarke · Day 0
How's the 3 Series treating you?
Hi Emma, it's been three years since you drove away in your BMW…
Emma replied
"Funny you ask — I've been looking at the 4 Series."
The warm leads the marketplaces can't sell you.
| Wynback | Marketplaces and paid ads | Doing it yourself | |
|---|---|---|---|
| Who you reach | People who've already bought from you | Anyone browsing | Whoever you remember |
| Who you're up against | Nobody. It's your customer. | Every dealer nearby | Nobody |
| Timing | Automatic, at each ownership milestone | When they're already shopping | When you get round to it |
| Monthly cost | From £99Free setup | Listing fees, ad spend or cost per leadPaid again for every buyer | Hours of staff time |
| Your time | Under 10 minutes a month | Managing listings and leads | Two days a month |
What could your customer list be worth?
Move the sliders to match your dealership. The figures update as you go.
Your Wynback plan
Extra profit a year, after Wynback
£13,212
Time you get back
18 hours a month
Assumes six milestone groups a month (cars sold × 6 people contacted) and 0.5% of them buying again. Time saved is based on three emails per customer and three minutes to personalise and send each one. An illustration, not a guarantee. Your demo uses your real numbers.
One extra sale pays for the year.
Simple monthly plans based on how many past customers Wynback contacts for you each month. Setup is free on every plan.
Forecourt
Up to 125 previous customers a month
Est. up to 40 cars in stock
Book a demo
One £2,000 sale covers 20 months
Showroom
Up to 250 previous customers a month
Est. up to 80 cars in stock
Book a demo
One £2,000 sale covers 13 months
Supersite
Over 250 previous customers a month
Est. 80+ cars in stock
Book a demo
One £2,000 sale covers 10 months
Every plan includes
“I spent 14 years in the motor trade, from sales exec to running my own dealership. The easiest deals were always the customers who came back. But following them all up never happened, because there was always something more urgent. Wynback does the follow-up I never had time for.”
— Kit, founder of Wynback
Everything dealers ask us.
One last thing
Someone's going to sell your customer their next car. Make sure it's you.
Book a 20-minute demo. We'll show you how many of your past customers hit a milestone this month.
Book a demoFree setup · No contract · Your data stays yours